Kate has worked in Property Management Marketing for twelve years, beginning in student housing and working her way into the multifamily space. Her efforts have run the gambit from building relationships with new client groups launching into the multifamily space to "righting the ship" when struggling assets come under her management. Her role encompasses the marketing for Nxt Management's entire portfolio, and her efforts go beyond the creative side of marketing. With experience in lead generation, digital marketing and analytics, and a passion for finding the best path to optimizing ROI, she takes responsibility for conducting spend audits, studies conversion data, and staying up to date on the latest and greatest channels for strengthening occupancy and ensuring budget compliance. In her spare time, Kate sews clothing, quilts, and household goods, and jumps at the chance to spend time with animals or listen to live local music. She is most likely to involve herself in any creative endeavor that requires a to-do list and a problem-solving attitude.