September 2025
Market Minute
Reputation and Reviews
An article from Business Wire cited a survey that was conducted which analyzed over 336,000 reviews across 11,300 multifamily properties. Here are some of the highlights from the article, by the numbers:
81% of renters consider reviews important when searching for an apartment
55% require a property to have at least 4 stars to even be considered
71% of renters surveyed stated that negative reviews could deter them from even touring an apartment
Additionally, a recent conversation with a member of our in-house marketing team provided this expert insight on how to boost review scores:
Resident events and using those to gather reviews
Sending resident surveys during key moments (move-in, completed work order, etc.) in order to leverage a recent positive experience
Instilling a culture where there is a proactive approach for asking for reviews during casual interactions with residents
‘Nxt Level’
GIVEAWAY TIME!
Last month we announced we recently hit the 1 year anniversary of this newsletter. We’re always looking for ways to improve and provide value. Your feedback helps us grow, serve you better, and continue living our mission of “Serving you like Family.”
That’s why we’re excited to announce our Feedback Gift Card Giveaway!
Here’s how it works:
Share your thoughts – Email Sales@nxtmgt.com letting us know what you’ve liked, what we can improve on, and anything else you’d like to share!
Get entered to win – Your response will be entered into a drawing.
Win a $50 Gift Card of Your Choice – A winner will be randomly selected and announced next month!
It only takes a few minutes, but your input makes a lasting impact. Help us shape the future of this newsletter—and maybe treat yourself to something special on us.
☝️ [Email Sales@nxtmgt.com to provide feedback and enter the giveaway!]
Value of the Month
September’s Value of the Month is: Be Loving. Every person has inherent worth. We care for everyone with love and encourage each other to constantly improve, achieve balance in life and find joy.
We recently have conducted numerous interviews as our team continues to grow. This value in particular has often been mentioned as different and unique as compared to other companies! It is often a favorite for those learning more about Nxt
Ask the Editor
Question: Is AI being used successfully in leasing or maintenance operations?
Answer: Yes! AI features and functionality are used both in leasing, maintenance, and marketing throughout our portfolio. Some of those use cases are as follows:
Reviews - AI responses generate a suggested response. Managers can modify as needed. This ensures reviews are responded to in a timely manner.
Marketing - AI analyzes data to identify trends to point out what's working well and what's not to facilitate strategic decisions.
Chatbots - Help foster leads promptly and facilitates handoff to onsite team members.
Maintenance - Summary of work order history & automatic assignment of work orders based on team member skillsets.
As always, feel free to send any questions about the apartment world to sales@nxtmgt.com and we would love to feature and answer the question in next month’s newsletter.
Until next time,
