State and County Population Estimates for Utah
Market Minute
January 2026
Recently, the Kem C. Gardner Institute released the “State and County Population Estimates for Utah: 2025”. Some highlights from the report include:
📈 Most Growth- Utah County added the most population, totaling 15,914 new residents, accounting for approximately 36% of the state’s population growth.
⚡ Fastest Growing Counties - Tooele and Iron counties experienced the fastest population growth (3.0%). Washington, Utah, Grand, and Wasatch counties grew by 2.0% or more.
🌱 County Growth - Twenty-four counties grew in 2025, with over half of those counties’ growth driven by net migration.
⚙️ Components of Change- Net migration played a smaller role in growth than in the past 4 years, contributing 43% to statewide population change. Natural change contributed 57% of new residents.
For a copy of the full comprehensive State and County Population Estimates Report please email us at sales@nxtmgt.com.
‘Nxt Level’
Annual Leadership Conference
This month, Nxt leaders from across our portfolio gathered for the 2026 Annual Leadership Conference, a time dedicated to alignment, learning, and recommitting to the standards that define who we are. The central theme was simple but powerful: master the basics, then deliver exceptional service — consistently, intentionally, and at scale. One of our major focuses for this year includes covering the 3 levels of service:
Functional: Covering all necessities when serving our residents and partners.
Exceptional: Adding our +1 when going above and beyond when serving.
Meaningful: Creating a feeling when serving—we want to create an environment where our residents and partners can’t imagine being anywhere else.
The conference also highlighted how branding, communication, and first impressions shape the resident experience. Leaders discussed consistent messaging, reputation management, social media engagement, and new initiatives like the Nxt Move-In Bundle and 10-Day Happiness Check-In, both designed to build trust early and elevate the resident journey from day one.
Finally, the conference challenged our teams to think like pioneers — to question what’s considered “normal” in property management and strive to create a new standard of service. At Nxt, we’re not here to maintain the status quo. We’re here to raise expectations, protect investments, and deliver experiences that residents and owners remember for the right reasons.
Mission and Culture
At Nxt Property Management, our mission and culture are the foundation of everything we do. Our clear mission guides our decisions, keeps our teams aligned, and ensures consistency across every community we serve. Our culture reinforces how we show up each day. So, we would like to start the year by highlighting our Mission and Culture.
Our Mission: Serving You Like Family
Our Culture: We distinguish ourselves by embracing our Personal Touch Culture that strives to make a loving and meaningful connection with each other, our customers, and our partners.
Ask the Editor
Question: How does leadership culture at the site level impact financial outcomes?
Answer: This is a great question. Leadership culture at the site level directly influences results because it shapes daily behavior. Strong site leaders set expectations around responsiveness, accountability, and care—leading to faster leasing follow-up, better resident communication, tighter expense control, and proactive maintenance. Weak leadership, on the other hand, often shows up as slow response times, inconsistent standards, higher turnover, and deferred issues that quietly erode NOI. Over time, properties with strong leadership cultures don’t just feel better run—they perform better financially.
As always, feel free to send any questions about the apartment world to sales@nxtmgt.com and we would love to feature and answer the question in next month’s newsletter.
Until next time,
