Resident Satisfaction: The Key to High Occupancy

Market Minute

April 2026 Newsletter

The data always tells a story—sometimes that story aligns (or doesn’t) with our experience and how we perceive the market. Appfolio’s Renter Preference’s Report highlights some key information regarding how prospect and resident behavior is shifting in today’s constantly evolving multifamily market. Here’s some of what the data is telling us:

😊 Resident satisfaction = healthy occupancy rates. Satisfied residents are 28% less likely to be looking for a new rental.

📍 56% of people surveyed said location was the main reason they expect to remain living where they are. 41% stated that satisfaction with their property manager was the main reason for staying.

🗣️ 42% of renters incorporated recommendations from friends/family when searching for new rentals.

💵 80% of residents are willing to pay some type of service through their property manager with internet and renter’s insurance being the most common.

⭐ 88% of renters consider a property manager’s reputation on review sites to be important when evaluating a new rental.

The full report also includes details on how maintenance performance impacts renewals, the importance of communication and more! Reply to this email and we will send you the the comprehensive report 📩

‘Nxt Level’

Due Diligence

Recently, we had the opportunity to conduct a due diligence (DD) on a property outside of Utah. We have done DD’s for current clients and those who are not our clients—in states we manage in and those where we don’t as well.

At Nxt Property Management, our due diligence process gives multifamily owners a clear, actionable understanding of a property before acquisition. We go beyond surface-level analysis—evaluating operations, financial performance, lease trends, and maintenance conditions that impact long-term value.

Our team performs an in-depth file audit to verify lease accuracy and concessions, ensuring the rent roll reflects true performance and uncovering potential revenue gaps. Using tools like HappyCo, we conduct detailed inspections assessing unit conditions, life safety systems, and amenity functionality.

By identifying risks such as loss to lease, capital needs, and operational inefficiencies early, we help owners make informed decisions and improve performance from day one.

Are you looking into possibly acquiring a project? Please reach out to us and we can provide more information about the due diligence services we provide. You can reply directly to this email for more info.

Value of the Month

April’s Value of the Month is: Perform Together. We accomplish more as a team. We encourage each other to work as a team and trust in the team's ability to be more successful.

Ask the Editor

Question: What is your marketing strategy for a new lease up?

Answer: Our strategy may vary based on product type, submarket, and ownership strategy but it will generally hold to these principles at its core:

The strategy—led by our expert marketing department—is built around a phased, full-funnel lease-up approach that begins well before opening. Starting roughly 60-90 days out, the focus is on establishing a strong digital presence through a premium website, SEO-driven content, and social media. As the timeline progresses, targeted paid media campaigns and ILS activations are layered in to drive awareness and convert demand, using a mix of Google Ads, social platforms, and retargeting strategies to maximize lead quality and leasing velocity.

At the same time, we emphasizes on-site experience and community integration to bring the property’s brand to life. From tours, high-impact signage during construction, and a high-energy grand opening event, the strategy is designed to create momentum both online and on the ground. By combining digital demand generation with experiential leasing and local engagement, we accelerate lease-up while building long-term visibility, reputation, and sustained occupancy.

As always, feel free to send any questions about the apartment world to sales@nxtmgt.com, and we would love to feature and answer the questions in next month’s newsletter.

Until next time,